THE SYSTEM KEEPS GETTING SMARTER
Track how Aura Forms evolves into a smarter business system layer that works on your behalf.
Sell Event Tickets Directly From Your Form
The Event Details element now runs a full ticket sales flow, not just an event announcement. Add one or more ticket tiers with their own price, inventory limit, and max-per-order, and the element renders a live ticket picker with plus/minus quantity controls right on the date card. Checkout folds every selected tier into the total, and paid or free tiers alike require at least one ticket before the buyer can complete their order. Once payment (or a zero-cost checkout) goes through, Aura mints one ticket per unit purchased — each with its own code, a secure ticket link, and a QR code — emails them to the buyer, and shows them on the thank-you page. Submissions now show ticket codes and summaries, and form owners get a check-in panel to look up a code and mark it used at the door. Ticket tiers can also be selected by voice in Conversational forms — say a tier name and quantity, like "two VIP," and it fills in the same as tapping the on-screen buttons.
Actionable Outcome
Add an Event Details element, turn on ticketing in its settings, and add a tier for each price point with a name, price, and optional inventory limit. Publish, and the ticket picker, checkout, QR delivery, and check-in panel are wired up automatically.
ROI Signal
Turns any event, class, or ticketed gathering into a self-serve sales page — no separate ticketing platform, and every ticket is independently verifiable at check-in instead of a single shared confirmation.
Turn Any Form Into a Scored Quiz With Personalized Results
Your forms can now score answers and hand each person a result that feels made for them. Give the answers that matter a point value, then create result screens — like "The Essentials Routine," "You're a Visionary," or "92% — Advanced" — that appear automatically based on how someone scores. Match by total points or by percentage, and finish with a recommendation, an image, and a button straight to the next step. Style each result with the same editor you already use, and drop in a person's own answers with one click so every result reads personally.
Actionable Outcome
Open Form Properties → Quiz & Results, turn on scoring, add point values to your answer options, then create a result for each score range. Want a head start? Import the new "Skincare Routine Finder Quiz" blueprint and make it yours.
ROI Signal
Quizzes are one of the highest-converting ways to capture and qualify leads. Now you can run them natively — guiding every visitor to the right product, plan, or next step instead of leaving them to guess.
Resumable Forms and Live In-Progress Insights
Respondents can now return to a form and continue where they left off before submitting. Aura saves draft progress locally in the browser and clears it after a successful submission, so interrupted visitors do not have to start over. Form owners also get a cleaner view of active in-progress forms inside Analytics, including how many drafts are open and where people most recently paused.
Actionable Outcome
Open a form's submissions dashboard and use Analytics → In Progress to see active drafts, average progress, and the questions where respondents are currently stopping.
ROI Signal
Reduces form abandonment by giving respondents a path back, while giving teams real-time clues about confusing or high-friction questions before those visitors disappear.
Your Forms Can Now Hold a Real Conversation
Filling out a form just became a two-way conversation. Your form asks questions — and now your customers can ask questions right back. They tap the glowing orb (or simply ask out loud in voice mode) and get an instant, helpful answer about your services, your policies, or the form itself. And your form gets smarter with every conversation: anything it couldn't answer is saved for you, so you can teach it once and never lose a lead to that question again.
Actionable Outcome
Turn it on under Form Properties → Questions, attach your business profile, and add anything you want your form to know. Questions it couldn't answer show up right there — add the answer and you're done.
ROI Signal
The moment someone hesitates on a form is the moment you lose them. Now your form answers on the spot — like having your best receptionist inside every form you publish.
Full Theme Presets for Premium Form Design
Added a preset palette selector in the builder Theme settings so teams can apply a complete light and dark color system in one click. Each preset updates the form background, card surface, text, borders, and accent colors together, while keeping the surrounding builder app background separate from the form preview. AI form creation and blueprints are also aware of the presets, so generated forms can start with a polished visual direction instead of requiring every color to be picked manually.
Actionable Outcome
Open Design → Theme, choose a preset palette, then toggle Light or Dark mode to use the matching version of that full theme before fine-tuning individual colors.
ROI Signal
Helps teams launch more premium-looking funnels faster, reducing manual design setup while keeping brand-consistent light and dark presentations.
Submission-Level Email Activity and Scheduled Email Cancellation
Added an Email Activity section to submission details so form owners can see each recorded follow-up email and internal automation notification tied to a specific submission. Future scheduled emails can now be canceled individually, while sent, failed, skipped, expired, or already canceled records remain read-only. The submission stays saved; only the selected future email is stopped.
Actionable Outcome
Open a submission, review its follow-up sequence and internal notifications, then cancel a specific scheduled email before it sends without changing the submission itself.
ROI Signal
Gives teams safer post-submission control, preventing unwanted follow-ups after a lead is resolved, a customer opts out, or an internal handoff changes.
Prefilled Client Form Links
Added support for sending clients a form link with answers already filled in. Teams can prepare known details before sharing the form, then have the client review, correct, approve, sign off, and submit. It works like a lightweight DocuSign-style handoff for contracts, service agreements, quote approvals, onboarding, renewals, and repeat-client intake.
Actionable Outcome
Create a prefilled link from an existing form, send it to a client, and let them confirm, approve, sign off, or finish the remaining answers instead of starting from a blank form.
ROI Signal
Reduces client friction and turns Aura Forms into a stronger approval and handoff tool for high-value workflows where the business already knows part of the answer.
Expressive Conversational Voice Forms
Conversational voice forms now have richer control over how they sound and feel. Builders can choose voice personality, delivery tone, Espresso mode, accent type, and the overall visual presentation of the voice experience. Voice mode also now includes selectable UI styles including Aura, Aura 2, Waveform, and Matrix, plus stacked or side-by-side layouts and smoother question transitions.
Actionable Outcome
Tune each voice form to match the experience you want clients to feel - warmer, more professional, more concise, or more expressive - without rebuilding the form.
ROI Signal
Creates more personable intake experiences that feel less like static forms and more like guided conversations.
One-Click Form and System Translation
Added one-click translation tools for turning a form or full system into another language from the builder. Visible form text can be translated in place, and voice playback follows the selected language when conversational mode is enabled.
Actionable Outcome
Choose a target language, translate the form from the settings panel, review the result, and save the localized version directly inside the builder.
ROI Signal
Makes it faster to launch multilingual intake, booking, and sales workflows without duplicating manual copy work across every field.
Expanded Automation Engine with Email Sequences and SMS
Automation workflows now go beyond a single follow-up email. Builders can schedule multiple outbound follow-up emails, choose timing rules for each step, send conditional internal team notifications, and add SMS messages that pull in form variables. SMS sends through the shared platform messaging service with usage tracking and credit top-ups available in settings.
Actionable Outcome
Create post-submission workflows that confirm the request, remind the respondent, notify the right teammate, and send a text message from the same automation setup.
ROI Signal
Reduces manual follow-up work and helps teams respond faster across both email and SMS channels.
Conditional Internal Team Notification Rules
Expanded automations so internal team notifications can now target specific email addresses with their own conditions instead of relying on a single shared rule. You can add up to 10 internal recipients depending on plan, and each teammate can be notified only when their assigned condition is met. This is especially useful when sales, operations, finance, or VIP support should react to different answers inside the same submission.
Actionable Outcome
Build rules like "email sales when Budget is greater than 5000", "email VIP concierge when Service Tier equals Premium", and "email operations when Installation Needed contains Yes" directly inside Action 3.
ROI Signal
Cuts manual routing and inbox noise by sending each submission only to the internal people who actually need to act on it.
Google Map Embed Element
Added a Google Map element to the form builder that lets you embed any Google Maps location directly inside your form. Paste the full iframe code straight from Google Maps Share → Embed a map and the URL is extracted automatically — no manual stripping required. A height slider (200–700 px) controls the map size, and a Map Style selector applies visual filters: Default, Grayscale, Dark/Night, Sepia, and Vintage. The map renders on the live form and in builder preview.
Actionable Outcome
Copy the iframe code from Google Maps, paste it into the element settings, pick a style, and your map goes live instantly — useful for event locations, service areas, office directions, or any form where geography matters.
ROI Signal
Removes the friction of linking out to a separate map page — respondents get location context right inside the form, keeping them engaged and reducing drop-off from navigation confusion.
Nav Menu Element
Added a Nav Menu element that renders a horizontal row of clickable links inside your form. Add as many items as you need, each with a custom label and URL — bare URLs like www.example.com are auto-upgraded to https:// so they always open in a new tab correctly. Style controls let you toggle a border on each link pill, set the link text color, choose hover background and text colors, and align the row left, center, or right. Border color inherits the form's configured theme border so it stays visually consistent. Top and bottom padding prevents clipping when the menu appears at the very top of a form.
Actionable Outcome
Drag a Nav Menu into any form, add your links, and give respondents quick access to your website, pricing page, or support docs — all without leaving the form experience.
ROI Signal
Keeps branded navigation present throughout long forms, reducing respondent confusion and providing exit paths to high-intent pages like pricing or contact without abandoning the submission flow.
QR Code Form Element
Added a native QR Code element to the form builder supporting five encode types: plain text, URL, email (with subject), phone, and SMS (with pre-filled message body). QR values support dynamic variable piping using {{Field Name}} so the code updates live as respondents fill out the form. Color pickers let you customize dot and background colors. QR codes render inside the form, auto-appear on the thank-you page after submission, and can be embedded in description blocks or follow-up emails using the {{QR Label}} placeholder — which renders as an inline image via a reliable external QR image service. The AI form generator is also aware of the new element and its properties.
Actionable Outcome
Drag a QR Code element into any form, pick your encode type and value, add {{QR Label}} to a description or email template, and every respondent gets a personalized, scannable code tied to their answers.
ROI Signal
Enables digital-to-physical handoffs, contactless check-in, pre-filled confirmation links, and branded coupon delivery — all without leaving your form workflow.
Hidden Computed Fields
Introduced a Hidden Field element that auto-computes and stores values at submission time without showing anything to respondents. Supports three computation types: Formula (evaluate a math expression referencing any {{Field Label}} in the form), Submission ID (a unique auto-generated identifier per submission), and Submission Timestamp (the exact date and time of submission). Computed values are stored in submission data, appear in the submissions table, and pipe into email templates and thank-you messages using standard {{Field Name}} placeholders. Hidden fields are always available in the variable picker regardless of their position in the form.
Actionable Outcome
Add a Hidden Field, choose Formula and write an expression like {{Price}} * {{Quantity}}, then reference {{Order Total}} in your follow-up email to include an auto-calculated line item for every submission.
ROI Signal
Eliminates manual calculation steps for pricing, scoring, and reference tracking — letting forms do the math automatically and pass results downstream.
Manual Columns in Submissions Table
Added the ability to create custom columns directly in the submissions table — separate from the original form fields. Use "Add Column" to define text, number, date, or URL fields that your team fills in per-submission. Values are saved back to Firestore in real time and displayed in a dedicated "Manual Fields" section inside the submission detail panel, styled distinctly so they are never confused with respondent answers.
Actionable Outcome
Open any submissions view, click "Add Column", name your field (e.g. "Sales Stage" or "Follow-up Date"), and start annotating each submission directly from the table without needing an external spreadsheet.
ROI Signal
Keeps your team in one place for lead triage, status tracking, and post-submission ops — reducing context switching between forms data and external CRM or notes tools.
Stock Media Search in the Builder
You can now search free stock media directly inside the builder with integrated access to Pixabay, Unsplash, and Pexels. This brings over 6 million photos and illustrations from Unsplash, 6 million-plus media assets from Pixabay, and Pexels' free photo and video library into your workflow without leaving Aura Forms.
Actionable Outcome
Open any Image or Video element and search stock media from multiple providers in one place, so you can find visuals faster and keep your form-building flow uninterrupted.
ROI Signal
Makes it easier to produce polished, high-visual forms quickly by giving your team immediate access to large free media libraries without extra sourcing steps.
System Flow Blueprinting & Audit View
Expanded the builder's system flow experience into a stronger blueprinting tool for visualizing how form sections, conditional paths, and downstream logic connect. Teams can inspect routing more clearly, spot dead ends faster, and review system behavior before shipping changes.
Actionable Outcome
Open System Flow while building to audit branching logic, understand dependencies faster, and validate the full experience before you publish.
ROI Signal
Reduces QA time and prevents expensive logic mistakes that can block conversions, bookings, or qualified submissions.
Create with AI Workspace Upgrade
Upgraded the Create with AI workspace with a cleaner prompt, voice, and PDF entry flow, stronger visual hierarchy, and a more focused builder-first setup experience. The modal now feels more like a dedicated system creation workspace than a basic prompt box.
Actionable Outcome
Start new systems from prompt, voice, or PDF with less friction and a clearer first-step experience for AI-assisted building.
ROI Signal
Improves activation speed and helps users reach a usable first draft faster, reducing abandonment at the start of system creation.
Business Profile-Aware AI Generation
AI system generation now benefits more directly from saved business profile context, helping Aura produce fields, copy, service language, and workflow structure that better match each business. This makes generated systems feel more tailored from the start instead of requiring heavy manual cleanup.
Actionable Outcome
Select a business profile before generating or adapting a system so AI can build with more relevant language, structure, and market context.
ROI Signal
Cuts editing time after generation and increases the quality of AI-produced systems for agencies, multi-brand teams, and operators managing multiple workflows.
Portable System Blueprints: Import + Export
Added a stronger blueprint workflow for turning complete systems into portable JSON files that can be exported, reviewed, and imported into new builds. Blueprints preserve reusable structure and logic while removing environment-specific data, making system reuse much safer across teams and clients.
Actionable Outcome
Export finished systems as blueprints, then import them to launch new projects faster without rebuilding common workflows from scratch.
ROI Signal
Creates repeatable delivery for agencies and internal ops teams by turning one successful system into a reusable asset.
System Sharing Tools
Improved system sharing with richer share copy, multiple share presets, native device share support where available, and easier ways to distribute published systems. Teams can now package and communicate what they built more clearly across social, client, and internal channels.
Actionable Outcome
Use the updated sharing controls to copy links, generate tailored share copy, and distribute published systems faster from the dashboard.
ROI Signal
Makes it easier to promote, hand off, and operationalize finished systems without rewriting messaging for every channel.
AI Follow-Up Email Autopilot
Automation follow-up emails can now be AI-generated. Write a short prompt (up to 300 characters) and each submission triggers a personalized, context-aware email using the respondent's answers. Falls back to static templates when AI is disabled or AI Actions run out. Each AI email consumes 1 AI Action plus 1 monthly follow-up email from your plan quota.
Actionable Outcome
Enable AI Autopilot mode on any follow-up email automation and write a short prompt to start sending personalized emails for every submission.
ROI Signal
Higher engagement and conversion from personalized follow-ups without manually writing email templates.
Field Drop-off Funnel Analytics (Event-Based)
Released field-level drop-off analytics with event tracking for form views, interactions, and completions. The submissions dashboard now shows a funnel that highlights where respondents start, continue, and drop before each step, with clearer plain-language labels for non-technical teams.
Actionable Outcome
Open any submissions page to see exactly where respondents lose momentum, then optimize the fields with the highest drop-off.
ROI Signal
Improves completion rates by turning abandonment patterns into clear, actionable UX decisions.
Visual Logic Flow Map for Conditional Rules
Added a dedicated Logic Map in the builder header that visualizes trigger-to-dependent relationships, shows active rule counts, and supports hover-based connection highlighting. The map now uses fixed, readable sections for connections and affected elements to reduce scrolling friction.
Actionable Outcome
Use Logic Map to audit conditional behavior instantly before publishing, especially on forms with multi-step branching.
ROI Signal
Cuts QA time and prevents hidden logic mistakes that can reduce conversions or block valid submissions.
Embed Delivery Upgrade: Inline + Chatbot Widget
Expanded form embedding with two deployment paths: traditional inline embed and a standalone chatbot-style floating widget. The widget supports configurable data attributes (position, color, label, size) and responsive behavior, including mobile-friendly fullscreen presentation.
Actionable Outcome
Choose the embed mode that matches your page strategy and copy production-ready code directly from sharing controls.
ROI Signal
Increases capture opportunities by enabling higher-visibility embeds without rebuilding host pages.
Builder UX Polish: Command Palette + AI Suggest
Improved builder usability with command palette accessibility fixes and clearer insertion guidance, plus major AI Suggest modal refinements for layout consistency, reduced scrollbar clutter, and stronger quick-start readability across desktop and mobile viewports.
Actionable Outcome
Build faster with cleaner search/insert flows and a more readable AI prompt experience that reduces friction during setup.
ROI Signal
Shortens form creation time and lowers user confusion during high-frequency builder actions.
Submission Automation Rules v1 (Pro & Business)
Launched paid automation rules with one condition per form and up to two actions: set submission priority and send conditional follow-up emails. Automations now run safely across both direct submissions and Stripe-confirmed payment completions, with monthly follow-up email quotas by plan and resilient non-blocking execution.
Actionable Outcome
Configure post-submission automation directly in the builder to prioritize leads and trigger branded follow-up emails without external tools.
ROI Signal
Faster lead response and cleaner triage while protecting submission reliability and controlling email costs by plan.
Submissions Priority Visibility + Builder Workflow Upgrade
Added full priority visibility in the submissions table, CSV exports, and Google Sheets sync. In the builder, we introduced direct same-tab navigation to submissions with an unsaved-changes decision modal (Save & Continue, Continue without saving, Cancel), plus clearer settings labeling around submissions and automations.
Actionable Outcome
Review high-priority leads instantly across dashboard and exports, and jump from building to submissions safely without losing in-progress edits.
ROI Signal
Improves operational speed for follow-up teams and reduces mistakes from accidental navigation with unsaved changes.
AI Prompt Guidance & Word Count
Added intelligent prompt length feedback to the AI form generation modal. A live word count appears below the input, with visual cues that shift from subtle to amber as prompts grow longer. When exceeding 500 words, a gentle warning suggests breaking content into sections for optimal AI results.
Actionable Outcome
Get real-time feedback on prompt length and improve AI generation quality by following best-practice guidance.
ROI Signal
Better AI outputs with fewer regeneration attempts, saving credits and time.
Responsive Device Preview in Builder
Introduced desktop, tablet, and mobile preview modes directly in the form builder. Instantly visualize how your forms will appear across different screen sizes without leaving the editor, ensuring pixel-perfect responsive design.
Actionable Outcome
Toggle between device views while building to optimize layouts for every screen size.
ROI Signal
Catch mobile UX issues before publishing, reducing post-launch revisions.
Landing-Page Layouts for Forms
Introduced two-column rows and wide view layouts so forms can mimic desktop landing pages. Create more cinematic, marketing-first form experiences without custom code.
Actionable Outcome
Use two-column rows and wide layouts to build high-conversion, desktop-friendly form pages.
ROI Signal
Higher engagement and improved conversion on desktop traffic.
Multi-Coupon Discounts in Payments
Added coupon functionality to payment forms with support for multiple discounts and flexible percent or flat-amount offers. Coupons can be applied directly in the form flow before checkout.
Actionable Outcome
Create and manage multiple coupon offers to boost conversions at checkout.
ROI Signal
More completed payments by reducing price friction with targeted discounts.
Enterprise Stripe Resilience
Hardened our payment infrastructure with automated retry logic, webhook resilience, and secret fallback mechanisms. Your revenue stream is now protected against intermittent Stripe outages and network interruptions.
Actionable Outcome
Ensure 100% consistent payment syncing even during Stripe or network fluctuations.
ROI Signal
Zero revenue leakage from failed webhook events.
Spatial Integration Showcase
Experience our ecosystem in a whole new dimension. An interactive, circular arrangement with smooth scroll animations makes it easier to visualize how auraForms connects with your workflow.
Actionable Outcome
Discover and navigate our integration ecosystem more intuitively.
ROI Signal
Faster setup times for complex integration workflows.
Matrix Voice Visualizer & AI Branching
Introduced a premium Matrix-style audio visualizer and AI-driven branching logic. auraForms can now automatically generate complex conditional sections based on natural language prompts.
Actionable Outcome
Build smarter, adaptive forms in seconds and provide cinematic visual feedback during voice interactions.
ROI Signal
30% reduction in form setup time and higher user engagement.
Native Google Sheets Integration
Native support for Google Sheets exports. Every form submission now populates your spreadsheets in real-time, enabling custom workflows and instant data analysis.
Actionable Outcome
Connect your Google account to start synchronizing lead data to spreadsheets immediately.
ROI Signal
Eliminate manual CSV exports and accelerate downstream responses.
Google Calendar Native Booking
Directly book meetings through your forms with deep Google Calendar integration. Optimized for speed and AI-supported scheduling.
Actionable Outcome
Turn submissions into scheduled appointments instantly within the form flow.
ROI Signal
Shortens the sales cycle by eliminating scheduling friction.
Section-Based Conditional Logic
Introduced visual sections to the form builder, allowing for much more dynamic and complex logical systems. You can now toggle entire groups of elements based on user input for cleaner, smarter forms.
Actionable Outcome
Organize complex forms into logical sections and use conditional branching to hide/show entire sections at once.
ROI Signal
Better form organization leads to 25% higher completion rates for long-form surveys.
AI Branding & Visual Awareness
Our AI now analyzes your brand assets and applies consistent themes, colors, and typography across all your forms automatically.
Actionable Outcome
Generate perfectly branded forms in seconds with simple natural language requests.
ROI Signal
Unified brand presence across all data collection points.
Cal.com Native Integration
Full native support for Cal.com booking. Capture leads and schedule meetings in a single, frictionless flow without external redirects.
Actionable Outcome
Embed your Cal.com schedule directly in any form to automate your sales funnel.
ROI Signal
Reduced drop-off by keeping users inside the booking experience.
AI-Generated Video & Image Workflows
Transform voice or text prompts into high-quality generated video and images directly within your forms. Create cinematic funnels and immersive workflows that wow your audience instantly.
Actionable Outcome
Use the new AI media elements to generate custom visuals on the fly during the form experience.
ROI Signal
Cinematic first impressions lead to significantly higher trust and conversion on landing pages.
Native AI Voice Suite & Internal Voice Options
Introduced a full Native AI Voice Suite alongside our ElevenLabs integration. Users can now choose ultra-low latency native voices that are consistent across all browsers.
Actionable Outcome
Switch to native voices to significantly reduce audio playback latency in conversational forms.
ROI Signal
Smoother, more human-like conversational experience.
Voice Mode File Uploads
Enhanced conversational mode to support file uploads and interactive elements, broadening the scope of what can be captured via voice.
Actionable Outcome
Collect documents and rich media effortlessly during voice-driven interactions.
ROI Signal
Higher lead quality by capturing necessary documents at the point of first contact.
Hyperspeed UI & Local Asset Storage
Launched the Hyperspeed animation engine using WebGL for a high-performance landing page experience. Also introduced local image upload support for form elements.
Actionable Outcome
Utilize high-speed animations on your forms and upload images directly without third-party hosting.
ROI Signal
Premium user feel and faster form loading with optimized local assets.
AI Actions & Advanced Subscriptions
Implemented a comprehensive AI Actions system and recurring subscription management. Scaling your AI form usage is now seamless and predictable.
Actionable Outcome
Monitor and scale your AI usage through clear AI Actions dashboards and tier-based plans.
ROI Signal
Greater control over operational costs for large-scale deployments.
Gated Audio & Embed Optimization
Introduced gated audio playback to comply with browser privacy standards and optimized embed code for consistent cross-site performance.
Actionable Outcome
Embed your voice-activated forms on any domain with confidence in browser compatibility.
ROI Signal
Increased accessibility and privacy compliance for conversational forms.
Industry-Specific Templates & Accordions
Expanded our "Built for Any Industry" system with smart accordion layouts and customized templates for diverse vertical markets.
Actionable Outcome
Get started instantly with templates tailored to your specific industry needs.
ROI Signal
Faster time-to-market for specialized business forms.
AuraGlobe Voice Visualization
First release of AuraGlobe, our interactive voice-reactive globe that provides immediate feedback during conversational interactions.
Actionable Outcome
Enable AuraGlobe to give your conversational forms a futuristic and responsive interface.
ROI Signal
Unique, high-engagement UI that differentiates your forms from competitors.
Initial Alpha: AI Prompt to Form
The beginning of the auraForms journey. Our first stable release featuring natural language form generation and basic conversational mode.
Actionable Outcome
Start building forms by simply describing them in plain English.
ROI Signal
The core efficiency gain of auraForms: zero-to-one in seconds.