Steady Guide
$145.00
You mentioned aching arches. Its wider base and firmer arch side are made for runners who like extra support.
Built for Shopify stores
Create an experience that leads shoppers to your products.
A few friendly questions, a reply to every answer, and picks from your own catalogue with a reason. Then straight to your Shopify checkout with the cart filled.
- No app to install
- Your own checkout
- 0% of Shopify sales
Stride & Co.· sample store
Hi Jordan.
Running Shoe Fit Assessment
A few quick questions. Stride & Co. responds to each answer, then shows the picks that fit.
A shortened run of four real systems on sample stores. Answer differently and the replies and products change.
What a shopper hears after “My arches ache”
“Sore arches can make longer runs hard work. One more check before we look at shoes.”
The help your best staff give in store, on every product page.
In a shop someone asks what you need and points you to the right shelf. Online, shoppers get a grid and a search box. A guided experience gives them the conversation back.
Ad and creator traffic lands somewhere helpful
Send each campaign or creator to a link that greets the shopper by name and starts with their question, not your catalogue.
Know why every order happened
Each checkout carries ref=auraforms and the submission id, so an order leads straight back to the answers behind it.
Follow up with what they told you
Fit notes, routines and reminders go out the moment they submit, written from their own answers.
From a few answers to a ready cart.
One runner, through the running system. Every line below comes from the published blueprint.
Stride & Co. running fit
Step 1 of 6
Tap a photo, pick a card or say it out loud.
Continue to checkoutWhere do most of your runs happen?
Roads and sidewalks
Treadmill
Trails and gravel
A mix of road and trail
In Live voice they can just say it: “Mostly roads, and my arches ache on long runs.”
Guide shoppers in ways a product grid never could.
Seven are ready-made blueprints you can try right now on sample stores. The rest are ideas you can build the same way, as many as you like.
- Blueprint
Running shoe fit
Asks where and how they run, takes pain seriously, and recommends a pair with the size they choose.
Try it 
BlueprintSkincare routine builder
Builds a calm morning and evening routine from your range, simple or full.
Try it
Blueprint
Blueprint
BlueprintCreator drop page
One link per creator, with their picks, their code and a clear partnership note.
Try it
BlueprintRefill and reorder
Welcomes customers back by name and tops them up, or sets one reminder instead.
Try it
BlueprintRecovery kit, safety first
Screens for warning signs before any product, and offers an assessment call.
Try it
IdeaReturn saver
Before a return, ask what went wrong and offer the better fit or an exchange instead of a refund.
Build this
IdeaStarter kit builder
A new puppy, a first bike, a first espresso machine. Three answers, one kit that belongs together.
Build this
IdeaHoliday gift guide
Shoppers pick who it’s for and a budget, and leave with a short list instead of a scroll.
Build this
IdeaRoutine upgrade
Ask returning customers what changed, then suggest one addition rather than a new routine.
Build this
IdeaLaunch waitlist
Learn what people want from a new drop before it ships, then email each of them when it lands.
Build this
It doesn’t stop at a recommendation.
AuraForms runs the conversation and everything after it. Shopify runs the sale. Each side does what it can verify.
AuraForms keeps
- Every answer, in the shopper’s words
- The products, sizes and quantities they chose
- That checkout was started, and when
- Emails, team alerts, webhooks and Sheets rows, the moment they submit
Shopify handles
- Payment, taxes, shipping and discounts
- The order itself, carrying ref=auraforms and the submission id
- Confirming whether the order was paid
The answers stay in AuraForms. The submission id on the order is how you match the two.
Your catalogue stays exactly as it is.
Names, photos, descriptions, prices, sizes and stock come from Shopify unchanged. Your words live beside them: the questions, the introductions and why each product is recommended.
Good to know before you start
- AuraForms never takes payment for your products, and it can’t see whether a Shopify order was paid, so no message claims a purchase.
- One Shopify store per system, because one checkout holds one store’s products.
- Product groups are saved selections, not live collections. Refresh them to update prices and stock.
- Subscription-only products can’t be added to a cart link.
- A system with Shopify checkout can’t also take a Stripe payment.
- Your store must publish Shopify’s public product catalogue. Password-protected and private stores can’t connect.
Or they can just talk it through.
The same system works as a voice experience. It reads your introductions once, answers questions from the product details you published, and never invents a size, a price or a payment.
“My skin feels tight by lunchtime, and I don’t want a ten-step routine.”
“Skin that feels tight by midday can be uncomfortable. We’ll keep things gentle, and keep it simple. Does your skin react easily to new products?”
Plans that grow with your store.
Start free with one system. Shoppers pay on your own Shopify checkout, and AuraForms takes 0% of your Shopify sales on every plan.
Free
Build and publish your first customer system.
$0 /month
- 1 published system
- 50 submissions/month
- 10 AI Actions/month
- Voice mode included
Launch
Run the customer workflows your business uses every day.
$49 /month
- Up to 5 published systems
- 1,000 submissions/month
- 200 AI Actions/month
- Collect payments and recurring revenue
- Password-protected systems
- 200 follow-up emails/month
Automate
Add more systems, automation, usage, and insight as you grow.
$99 /month
- Up to 50 published systems
- 10,000 submissions/month
- 1,000 AI Actions/month
- Advanced automation workflows
- Collect payments and recurring revenue
- Drop-off analytics
Scale
For operators who want hands-on help and higher-volume intake systems.
From$199 /month
- Unlimited submissions
- Request done-for-you system builds
- Collect payments and recurring revenue
- Hands-on workflow setup
- Higher AI, voice, and follow-up usage
- Advanced integration support
Questions from store owners
All e-commerce systemsDo I need to install an app or give you API access?
No. Type your store’s address in a Shopify Products element. AuraForms reads your public product catalogue, the same information shoppers can see.
How does the system respond to what a shopper says?
Each question can carry a short introduction that you write, with different wording for different earlier answers. It appears with the next question on the same screen, is spoken in voice experiences, and costs nothing per shopper. Nothing is generated on the fly.
Where do customers pay?
On your own Shopify checkout, or your store’s cart page if you choose. Shopify handles payment, shipping, taxes and discounts, exactly as it does today.
Are the answers copied into the Shopify order?
No. The answers stay in AuraForms. Every order started from a system carries the referral “auraforms” and the submission id as an order attribute, so you can match the order to the answers behind it.
Do emails and automations still run when customers go to checkout?
Yes. Answers are saved and every email, team alert, webhook and Sheets row runs when the customer submits, before they reach checkout. AuraForms records that checkout started, not that it was paid, so write follow-ups that don’t assume a purchase.
Will it change my product names, descriptions or prices?
Never. Names, images, descriptions, prices, options and stock come from your Shopify catalogue as they are. What you write is kept separate: headings, group names, introductions and why each product is recommended.
Can I use it on my store?
Yes. Share it as a link, or embed it on any page inline, as a chat-style launcher or as a full-page overlay. When it’s embedded, Shopify checkout opens in a new tab, because checkout can’t run inside another page.
What does it cost?
You can start on the Free plan with 1 published system. Launch, Automate and Scale add more systems, submissions and follow-up emails. AuraForms takes nothing from your Shopify orders on any plan.
Can someone set it up for me?
Yes. On Launch and higher plans you can request a done-for-you build, with your branding, questions, products and follow-ups.
Are the sample products real?
No. The blueprints run on fictional sample stores with AI-generated product photos, so you can try every step. When you add a blueprint, the sample products are removed and you choose your own.
Give every shopper someone to talk to.
Pick a system, connect your Shopify store and choose the products for each answer. Your first system is free.