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Answers without the sales maze

Questions about Aura, answered clearly.

Learn how customer experiences, backend workflows, automation, publishing, and pricing fit together.

Understanding Aura

What the product is and how customers experience it.

What is Aura Forms?

Aura Forms is a customer conversation and workflow platform. It helps a business collect information, answer questions, qualify requests, route people, book appointments, collect payment, and automate what happens next.

Is Aura Forms just a form builder?

No. You can build familiar forms, but an Aura system can also guide one question at a time, offer a voice experience, use conditional paths, score responses, complete a booking or payment, and trigger follow-up after submission.

What is the difference between Standard, Guided, and Voice?

Standard shows a familiar multi-field form. Guided presents a focused, one-question-at-a-time conversation. Voice provides a spoken customer experience. The same system can be presented in different ways without rebuilding the workflow behind it.

Can Aura personalize the experience using previous answers?

Yes. You can use conditional logic and response data to change the route, result, or follow-up. More conversational personalization can also be added as you shape the content of your system.

Workflows and automation

What the system can complete during and after the conversation.

Can Aura book appointments and collect payments?

Yes. A system can include booking and connected Stripe payment steps so a customer can complete the next action in the same experience.

What can happen after someone submits?

Aura can organize the response, assign priority, route the request, notify your team, queue email or SMS follow-up, preserve booking or payment context, and connect the response to the next workflow step you configure.

Can Aura answer customer questions during the experience?

Yes. You can give the system business context such as services, eligibility, policies, and common questions so customers can get useful answers while they complete the workflow.

Can I use Aura for my industry?

Aura is designed for many repeatable customer workflows, including healthcare intake, legal screening, contractor estimates, real estate qualification, registrations, onboarding, events, wellness, and professional services.

Building and publishing

How to start, preview, share, and get help.

Do I need to know how to code?

No. You can start from a description, choose a blueprint, and customize the content, logic, appearance, and workflow in the visual builder.

Can I preview a blueprint before creating an account?

Yes. Public blueprint demos let you try the customer-facing experience with safe sample data. Live submissions, payments, messages, and bookings are disabled or simulated in the public demo.

Where can I publish an Aura system?

You can share a published system as a public link or embed it on your existing website.

Can someone build a system for me?

Yes. Paid customers can request done-for-you systems from the Aura Systems Team. The work is scoped with you and built inside your Aura account after payment and explicit access approval.

Pricing

Plans, usage, branding, and billing answers.

What counts as a submission?

A submission is one completed response or payment flow sent through a published intake system. Draft previews do not count toward monthly submissions.

What are AI Actions?

AI Actions are the monthly included usage for assisted creation, summaries, insights, follow-ups, images, and similar smart features. You can top up if you need more.

What does personalization cost?

Creating an individual link is included on every plan. What spends AI Actions is preparing personalized media for it: an image edit costs a few Actions and a video costs a few per second of prepared clip. Actions are reserved while the edit is prepared and returned if it fails, so a failed edit does not bill you.

What happens if I hit a monthly limit?

Aura Forms warns you as you approach limits. If a hard monthly cap is reached, the related action pauses until the next cycle, a top-up, or an upgrade.

Are Aura Forms platform fees in addition to Stripe fees?

Yes. Stripe charges its normal processing fee. Aura Forms only applies the plan-based platform fee when your intake system collects payment through connected Stripe checkout.

How do additional users work?

Launch includes the account owner; additional users are $15 per month each, or $150 per year each. Automate includes three users; additional users are $10 per month each, or $100 per year each. Added seats stay on the same Aura subscription and invoice.

Can I remove Aura Forms branding?

Yes. Launch and Automate remove Aura Forms branding from public intake systems.

Can I embed intake systems on my website?

Yes. Published intake systems can be shared as public links or embedded on your site.

Can I cancel anytime?

Yes. You can cancel your paid subscription from account settings. Active paid subscribers keep their current Stripe billing price unless they change or cancel.

Can I get help building my first workflow?

Yes. Launch, Automate, and Scale customers can request a done-for-you build from an AuraForms Agency.

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