Aura Forms

Aura Forms handles what happens after a customer reaches out. It answers questions, qualifies fit, books appointments, collects payments, routes each customer, and triggers follow-up automatically.

Aura Forms
FeaturesHow It WorksUse CasesPricingTutorials

The form that moves customers forward

When Customers Reach Out,Aura Completes the Work.

From the moment someone reaches out, Aura answers questions, collects the right details, qualifies the opportunity, books appointments, takes payments, and follows up automatically—by voice or text.

Watch Aura Handle a Customer Start Free

Just say what you need.

No blank canvas. Describe the system, press to talk, or drop in a PDF, and Aura writes the conversation, logic, and everything that comes after.

An open house visitor log that qualifies buyers and books showings. 
Real Estate
Press to TalkType a promptUpload a PDF

How the work moves

One conversation in.Real business outcomes out.

Leads come from everywhere — ads, social, your website, email, QR codes, billboards, even TV. Wherever they start, Aura handles the conversation and moves the right work forward.

1Leads come from everywhere

Every channel enters one consistent system.

Google Ads
Meta Ads
TikTok
Instagram
Your website
Landing pages
Email
QR codes
Billboards
TV commercials
Referrals
2Aura handles the conversation

Your business rules decide what happens next.

Aura runs the next step

Qualify, book, collect, route, and follow up from one guided conversation.

3Business outcomes

Work gets completed, routed, and recorded.

Answer questions
Qualify leads
Book appointments
Collect payments
Route requests
Send email / SMS
Notify staff
Update CRM
Request reviews
1Leads come from everywhere

Ads, billboards, TV, referrals — every channel enters one system.

Google Ads
Meta Ads
TikTok
Instagram
Your website
Landing pages

+ email, QR codes, billboards, TV commercials, referrals…

2Aura handles the conversation

Aura runs the next step

Qualify, book, collect, route, and follow up from one guided conversation.

3Business outcomes

Work gets completed, routed, and recorded.

Answer questions
Qualify leads
Book appointments
Collect payments
Route requests
Send email / SMS
Notify staff
Update CRM
Request reviews

How it works

From first hello to completed workflow

AuraForms gives businesses a repeatable way to start the conversation, guide the customer, complete the transaction or handoff, and automate what happens next.

Start the conversation

Open with the right prompt, question, or embedded entry point so customers can begin from your site, a link, a QR code, or a voice experience.

Guide the customer

Use AI answers, conditional paths, scoring, and business context to move each person through the right journey.

Complete the workflow

Collect the information, payment, booking, signature, review, or purchase needed to finish the real business outcome.

Automate what happens next

Trigger follow-up emails, SMS, team notifications, Sheets updates, calendar actions, and workflow handoffs automatically.

See the complete customer system

Explore the builder, customer routes, voice experience, submissions, insights, and follow-up in one connected product.

Turn customer conversations into completed workflows.

Build the lead qualification, booking, client intake, service estimate, event registration, ticket purchase, support, or review request workflow your business actually needs.

Guided customer journeys

Ask one question at a time, adapt based on answers, and keep people moving without overwhelming them.

Voice
Speak
Decide
Tell us what you need help with.
0:08
Got it. Just a few quick questions...

Scored quizzes

Score every answer and show each visitor a tailored result: the right product, plan, recommendation, or next step.

Score

82%

Option

Starter plan

Lightweight setup

Matched

Best-fit plan

Recommended next step

Payments in the flow

Sell services, tickets, bookings, consultations, and products without sending customers to a separate checkout.

Complete Payment
Aura Forms Pro
Standard
$199
Premium
$399
Pay $199
Checkout

Automated follow-up

Trigger emails, SMS, team alerts, tasks, and personalized replies the moment a conversation reaches the next step.

Form Submitted
Notify
AI Reply
Task
Payment

Paperwork to workflow

Upload existing paperwork and turn it into a structured, guided workflow with logic and automation.

PDF
Extract Fields
Route
Notify
Create Task
Collect Pay

Watch Aura build it, live.

Every capability runs inside the same conversation, with no separate tools or tabs required.

Business context

Systems that understand your business.

Add your services, policies, pricing, FAQs, tone, and goals once. Aura uses that context to build better customer-facing conversations, answer questions during the workflow, and guide every customer with accurate, brand-aware feedback.

Business context memory

Add services, policies, pricing, FAQs, tone, and goals so Aura knows the business behind each system.

Faster system creation

Use that context to draft better conversation workflows from the start, instead of forcing every customer journey through a generic starting point.

In-conversation answers

Let people ask questions during the workflow and get helpful, context-aware guidance before they drop off.

Brand-aware feedback

Aura responds in your business voice while still collecting structured information your team can act on.

Aura Intelligence

Context powering every version of the same system

Active
Business knowledgeApplied to every customer question

Business profile

Services

Private dining, tasting menu, event deposit

Tone

Warm, polished, concierge

Policy

Deposit required to reserve a space

Goal

Book qualified guests and trigger follow-up

Customer conversation

Customer asks

“Can I book a private room for 18 guests?”

Yes. Aura can explain the reservation deposit, collect the guest count, and route the request to the right follow-up automatically.

AskGuideRoute

Connect the tools you already use

Bring payments, booking, spreadsheets, and voice into the customer journey.

Every answer can trigger the next action

Route the lead, alert the team, send the reply, book the appointment, or collect payment automatically.

See where customers start, stop, and convert.Improve the journey.

See where people hesitate, what they ask, where they drop off, and which answers signal intent, then improve the weak steps until the whole system gets stronger.

Drop-off funnel

Question 1
100%
Question 2
87%
Question 3
76%
Question 4
42%Alert
Question 5
39%
Biggest loss at Question 4. Simplify this step to recover more completions.

Logic flow map

Question: What does the customer need?
QuoteInstallationSupport
If answer is Installation, ask for address, timeline, and budget.

Structured routes make sure every answer leads to the right next step.

Automation panel

Priority from intake answersHigh
Personalized follow-up AISent âś“
Team notified 20s after submit.
+31% completion rate

Field-level drop-off

See the exact question where people leave.

Intent rises after the guided answer
More completed intakes and cleaner data.

Visual logic flow map

See how every answer changes the journey.

Clearer paths and higher-quality completed workflows.

Priority + follow-up

Turn high-value conversations into fast action.

PriorityHigh
Follow-up emailSent
Sales teamNotified instantly
Faster replies and stronger handoffs.

Static forms collect answers. Aura turns customer conversations into workflows that run the next step.

Customer systems for the work your business runs

See how the same platform supports different industries, presentation modes, and completed outcomes.

Build it yourself, or have us build it.

Tell the Aura Systems Team what the customer journey should accomplish. We scope it, price it, and build it inside your Aura account.

Available to Launch, Automate, and Scale customers. You approve the proposal, control builder access, and keep ownership.

Request a build

Pricing that grows with your workflows.

Start with guided intake. Add automation, voice, payments, and higher-volume usage as your systems grow.

Tutorials

Build your first customer conversation in minutes.

Short walkthroughs for setup, voice mode, payments, automation, and publishing.

Aura Forms helps businesses build customer conversations for qualification, onboarding, payments, booking, applications, support, reviews, and follow-up. It guides customers by voice or text, answers questions, qualifies leads, captures drop-offs, collects payments, books appointments, and triggers the work that happens next.

Frequently asked questions

Clear answers about building customer conversation workflows that guide, qualify, book, sell, and follow up.

Can't find what you're looking for? Contact our support team

Turn every hello into completed work.

Guide the customer, capture intent, accept payment, book the next step, and ask for the review with Aura.

Free version available. No credit card or code required.

Aura Forms

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