Ask who they are first, then ask each group only the questions that make sense for them.
Voice Processing Active
Aura runs this business system end to end: capture intent, evaluate decisions, trigger automation, and complete next steps without manual handoffs.
One question at the start sorts respondents into groups. From there the paths diverge, so a first-time buyer and a ten-year customer are never answering the same generic middle section.
Aura can assign priority from selected answers, send a consistent or personalized follow-up, notify the right team member, and clearly flag high-priority conversations in the dashboard.
After the conversation you can
What this workflow is designed to improve for the business and its customers.
Acquire cleaner data by only asking relevant questions to each segment.
Increase completion rates with personalized Research UX.
Identify specific features that resonate with different buyer personas.
Persona-based logic branching identifies "Buyer", "User", or "Saboteur".
Tailored questions reveal for each segment to improve relevance.
Aggregated reporting summarizes results by persona category.
Data exports allow for deep-dive analysis in BI tools.
Give customers a clear experience while the system keeps routing, data, and follow-up connected.
Keep text and voice conversations moving without making customers wait.
Protect the information customers share across voice and text experiences.
Change the path based on intent and answers, not just a fixed sequence.
See where customers continue, complete, or leave the experience.
See how the same business outcome can support related industries.
Join trusted teams using customer conversation workflows to run real business work.
Start Building Free